DELETE TO FEED

Let's delete hunger one photo at a time.

The Idea
Land O' Lakes has partnered with Feeding America to Donate 2.75 million meals to those in need. To help on it, people was invited to delete food pictures from their Instagram account. For every image deleted 11 meals were donted to Feeding America.

my role: lead visual designer

Awards and Publications
Meri - One Show
Creativity Online - Pic of the Day
Adweek, AdAge, Hufington Post