DIRECT YOUR STORY

It's got a great story to tell

The Idea
Direct your Story is a collaborative campaign to launch the New KA that narrates the biggest achievements of real people . We invited our fans to tell their stories, we selected the best ones and the famous Brazilian actor Lazaro Ramos told it in weekly episodes. Using mapping projection, synchronized acting and long takes we produced 5 different stories in a very technological and theatrical way.

my role: creative director

Publications and Awards
2 Bronzes - Wave Festival 2015