FOCUS DOUBLE SERVICE

Who never wished they could be in two places at the same time? 

The Idea
To promote the New Ford Focus, we created an exclusive service: the Focus Double Service. It’s a secret organization capable of taking you out of a situation in which you’d rather be somewhere else and replace you for a double. This substitution happens without anyone noticing. This means that whoever owns the New Focus will have a lot more time to enjoy the car.

my role: creative director