FORD ANSWERS

Ford answers all your questions about cars and technology

The Idea
During the Brazil Autoshow, Ford creates a web platform to answer the fans questions about the brand, its products and technology. The website featured a live sphere that grew and evolved with each question sent and the answers were shared in video, audio or text format. Highly ranked Ford staff and specialists from all fields were responsible for answering the questions and Ford was able to reply to 100% of the questions sent in.

my role: creative director

Publications & Awards
Awwwards - Site of the Day