Customize your own pack of Oreo cookies

The Idea
For the first time, OREO turned the package into a canvas and invited fans to customize their own package. During the holiday season, fans could go to a website, choose an illustration from Jeremyville or Thimoty Goodman, color it, add some holiday flair and buy their unique pack of OREO. 

my role: art director and lead designer

Publications & Awards
The FWA - Mobile Site of the Day
Merit - One Show Interactive
Adweek, AdAge, Forbes, Daily Mail, Design Taxi, PSFK