Paper ads that you can play as music instrument

The Idea
To enhance the consumer's experience Intel Core technology, we created a magazine ad that people could actually play. All they had to do was go to the website, place the magazine in fornt of a webcam, follow the instructions and have fun. 

my role: art director

Publications & Awards
Site of the Day - The FWA
Merit - One Show Interactive 2011
Creativity Online - Pick of the Day