The challenge was to promote VGR (Virtual Global Race), an online game about Formula 1. The target audience was composed by motoring fans and technology addicts. To reach them, the solution was to create a totally new and interesting race, the Screensaver Race. We have synchronized manually 15 computer screens in order to former a racetrack. At the end we had a viral video and a website where the users could repeat the experience making their own racetrack.
my role: art director