SCREENSAVER RACE

The first screensaver race.

The Idea
The challenge was to promote VGR (Virtual Global Race), an online game about Formula 1. The target audience was composed by motoring fans and technology addicts. To reach them, the solution was to create a totally new and interesting race, the Screensaver Race. We have synchronized manually 15 computer screens in order to former a racetrack. At the end we had a viral video and a website where the users could repeat the experience making their own racetrack.

my role: art director

Awards
Short List : Cannes Lions 2009
Bronze : London 2009
Merit : One Show 2009
People Voice : Webby Awards 2009
Gold : El Ojo 2009
Silver : New York Festivals 2009
Silver : FIAP 2009
Silver : El Sol 2009
Bronze : São Paulo Creative Annual 2009