We develop a campaign to prove how irresistible is driving the Ford Focus. A TV spot introduces the phenomenos: at night, the Focus seduces and tempts drivers to drop everything and drive it. Viewers could also explore the story in deeper details at Focus' Brand Channel on YouTube, where web videos showed testimonials of people who had witnessed "THE CALLING". The content of the campaign's website changed according to the time of the day. Late night Facebook posts also provoked users to go drive and Focus dealers stayed opened until late.
my role: creative director