THE LAST NEW FIESTA

The last New Fiesta in the world.

The Idea
To prove the New Fiesta stills the show in any place and any moment we decided to put it in a extreme situation: the End of the World. This integrated campaign for the Ford Fiesta brings cinema-like production to the TV, a YouTube Brandchannel that hosts the survival video-diaries, shot by the character, and special content for New Fiesta's fan page on Facebook.

my role: creative director

Awards
Gold, Bronze and Merit: CCSP
2 Bronzes: Wave Festival