TRAIN OF LIFE

Life doesn't stop. Will you watch it pass by or make a run for it?

The Idea
In order to reinforce the idea that KA is the right car for those who are at the beginning of adult life we created the campaign Train of Life. Using the train metaphor the campaign shows different life challenges and dare people to get this train.

my role: creative director

Awards
Gold and 2 Bronzes: Wave Festival