Wishlist Ford

During the 2014 Holidays, Ford introduced "Wishlist Ford," a captivating social media campaign that turned our fans into the desired gifts our cars hoped to receive from Santa. Through astute social listening, we pinpointed the most engaged fans for each car model. Every week, we highlighted and honored a chosen fan by illustrating, posting, and tagging them across our social channels. The response was remarkable, with fans pleasantly surprised by the recognition. This initiative not only instilled pride among recipients but also inspired some to make the decision to purchase the car.

Extensive research was conducted to meticulously capture the nuances of personalities, ensuring that illustrations and copy resonated authentically. We delved into hobbies, styles, behaviors, and even communication approaches to create a holistic portrayal. A dedicated team of illustrators worked diligently each week to craft content, enabling the brand to actively engage in conversations, interact meaningfully with fans, and refine communication strategies accordingly.

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The action figure style was carefully selected to evoke a sense of being an exclusive and cherished holiday gift. This versatile style was adept at capturing diverse characteristics while maintaining consistency to uphold a unified visual language. Its uniqueness served to captivate users as they scrolled through their Facebook feeds. Remarkably, within a month, we illustrated a total of 20 fans, leaving a lasting impact on thousands of others who engaged with these posts.

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