Hotel EcoSport

To champion the Eco-Sport lifestyle and solidify its premier status in the Brazilian market, we conceptualized a self-folding tent tailored to snugly fit the car’s spare tire cover. Teaming up with leading rental car companies, we curated the ultimate EcoSport experience for our enthusiasts: a novel offering of a hotel beneath an infinite canopy of stars.

We crafted a unique tire cover that simplified assembly and embodied the lifestyle embraced by our audience. The tent was engineered for effortless setup by a single individual, boasting resilience against typical outdoor weather conditions. Leveraging existing technology, we transformed the iconic rear-step tire of the model into a symbol synonymous with freedom and adventure.

Beyond a mere tire cover, Hotel EcoSport represented an immersive experience that reinforced core values and lifestyles. To ensure the message resonated authentically, we meticulously crafted films and photography designed to inspire our audience, igniting their passion for the outdoors and prompting them to embrace nature's allure.