Comeback Calendar

We developed a groundbreaking calendar integrated with a mobile device that transcends typical date-tracking capabilities. Utilizing a GPS device installed in the truck, it intelligently tracks the truck driver's location. As the driver heads homeward, the calendar triggers alerts for their family, ensuring they're informed of the imminent return. These innovative calendars were exclusively distributed to Ford Truck's top 50 clients during their maintenance check-ups.

The calendar's Truck design not only maintained a strong tie to the brand but also symbolized the deep connection between family and driver. Meticulously detailed with a real truck in mind, every aspect transformed an ordinary calendar into a captivating and aesthetically pleasing object that resonated with the essence of the brand and the emotional bond between the truck driver and their family.