Air Everything

After years of operation in Canada, Air Miles faced the need to convey to its customers a transformative shift in how miles were earned and redeemed, introducing a wide array of possibilities. To reach a younger, newer audience, we crafted a contemporary and dynamic film. Despite limited resources, we utilized virtual production to bring this vibrant vision to life.

The film was crafted within a studio setting during the harsh Canadian winter. Leveraging Virtual Production, we seamlessly ventured through various locations, eliminating concerns about weather conditions. Harnessing the capabilities of 3D and the Unreal Engine, we fashioned realistic scenarios that perfectly resonated with our audience's lifestyle.