Focus Double Service

This Ford Focus digital campaign introduced a unique 'body double service,' providing an escape for drivers from mundane life situations to indulge in a thrilling drive. The interactive film empowered users to assist characters in swapping places with their doubles, simultaneously exploring the car's features. Complementing this was a website housing a body double generator, autonomously creating user avatars that were shared on Facebook, fostering engagement and immersion within the campaign's narrative.

Each screen was meticulously crafted to embody a futuristic and sophisticated aesthetic. Whether through mini-games or drag-to-control features, the graphics were tailored to accentuate various interactions, fostering an engaging and enjoyable experience for enthusiasts and fans alike.