To launch Gemini Live, the AI assistant for Google Pixel 9, 1000 heads created a social campaign showcasing how it helps solve everyday challenges. Each scenario highlighted real-life moments where Gemini Live provided smart, timely assistance. All conversations were authentically generated using Gemini Live, ensuring relevance and resonance with specific audiences.
We also collaborated with handpicked creators to craft stories deeply rooted in culture and highly relevant to their audiences. By leveraging their unique voices and perspectives, we ensured the content felt authentic, engaging, and seamlessly integrated with their communities.