The EcoSport stands as Ford's cherished vehicle in South America. As the initial affordable SUV manufactured in Brazil, it empowered individuals to venture to destinations they longed for but previously couldn't reach. Brazilians deeply cherish their connection with nature, striving for freedom and a boundless spirit—a desire reflected in the EcoSport. It symbolizes the innate freedom and embodies the essence of connecting with nature, allowing individuals to grow and flourish boundlessly.
In addition to the TV film, we curated supplementary online content aimed at fortifying the overarching concept. Each concise video focused on unique pieces of advice imparted by Mother Nature, tailor-made for our diverse audiences. The production was seamlessly integrated, ensuring a consistent and coherent experience across various touchpoints, fostering a unified message across all platforms.