To inaugurate the launch of the New KA, a highly popular entry-level car, we orchestrated a collaborative campaign. We extended an invitation to our fans, urging them to share narratives about their most significant life achievements. Among the submissions, we handpicked the most compelling stories, which were brought to life in a series of weekly episodes featuring Lazaro Ramos, a renowned Brazilian actor, interpreting these tales. Leveraging mapping projection, choreographed acting, and extended continuous shots, we meticulously produced five distinct stories, delivering a blend of technological innovation and theatrical storytelling.
We devised a comprehensive content strategy that provided an inside look into the production process, ensuring continued engagement with our audience across the various narratives and establishing a consistent weekly schedule. Through concise and easily digestible videos, we effectively alternated between showcasing both real and intricate stories. Commencing from the initial Invitation to the Pre-Production meeting, every intricate detail was shared with users, offering an immersive experience via our Facebook and YouTube channels.