Oreo Colorfilled

OREO took an exciting leap by turning its packaging into a canvas, inviting fans to craft their personalized designs. Throughout the holiday season, enthusiasts flocked to a dedicated website where they could choose illustrations by Jeremyville or Timothy Goodman, apply colors, infuse festive elements, and order their exclusive OREO cookie packs. A user-friendly step-by-step interface made the customization process effortless, allowing for everything from simple color blends to tailor-made holiday messages. Users embraced this opportunity in diverse ways, crafting masterpieces, creating unique holiday gifts, and even finding alternative uses. In the end, each creation metamorphosed into a distinctive and one-of-a-kind OREO package.

We developed a playful and user-friendly interface that allowed individuals to select their preferred illustration and color each element to their liking. Additionally, users had the option to personalize their Oreo cookies by incorporating holiday elements and crafting their unique messages. As a result, these customized cookie packages became one of the most coveted holiday gifts of the season.

Two distinct artists, numerous holiday elements, and a diverse range of color combinations within a closely curated palette resulted in hundreds of unique variations. When paired with personally crafted messages, each Oreo package transformed into an exceptionally unique and exclusive piece of art

We meticulously crafted each element of the interface, ensuring that the essence of craftsmanship shone through in every intricate detail. Additionally, we developed a creamy typeface inspired by the original Oreo font, infusing this project with a distinctive touch that echoed the playful personality of the brand.