ParticipAction.com

With the launch of the new platform "Everything Gets Better When You Get Active", ParticpAction redesigned the brand website. The rejuvenated brand showed Canadians that with daily activity as the foundation, all your goals in life can be achieved.

The campaign featured a redesigned website with vibrant visuals and an easy-to-use design, encouraging Canadians to be more active in their daily lives. Its focus on movement made the experience engaging and relatable for everyone. The overall message emphasized how physical activity can enhance well-being, foster positivity, and bring people together, promoting inclusivity across all age groups and backgrounds.

Using iconic images and a strong colour palete, the content became the most important part of the visual language. The contrast with the neutral and simple interface created a good balance between the fun and the educational side of the experience