HP - Inspiration is Printastic
During the COVID-19 pandemic, many children were confined to their homes, presenting parents with the challenge of finding engaging activities. In response, HP devised "Inspiration is Printastic," a program designed to provide captivating activities centered around printing. Presented in a playful manner across three episodes on the HP YouTube channel, these activities aimed to entertain and educate children. Complemented by a collection of downloadable printables, this initiative offered a whimsical experience, fostering interaction and stimulating creativity between parents and kids.
We crafted a dynamic and striking visual language intended for use across video and print executions. Employing a consistent color palette, a distinctive typeface, and sleek vector illustrations, we developed a series of animations and printables that breathed life into the campaign. This approach seamlessly connected with both kids and parents, fostering engagement and resonating with the intended audience.
Each transition was meticulously designed to emphasize the key steps of the activity, serving as a guiding hand for kids throughout the entire process. These animations injected dynamism into the edit, infusing each episode with a sense of fun and engagement that captivated the audience.
We curated a series of modular printables crafted to spark kids' creativity, encouraging them to explore various combinations guided by their own imagination. Each printable was intricately linked to the themes featured in every episode: Puppets, Food, and Board games, fostering hands-on engagement and imaginative play.
